If there’s a chance that a senior citizen could be coming to your business website, then you should be taking them into consideration when you design your website.
As people age, their ability to see things on screens, navigate using their hands, and even understand new tech trends with web design can vary drastically. Because of this, you should design your website so that regardless of age or ability, anyone who visits your website—be it from the comfort of their own home or their senior living facility—can quickly and effectively accomplish whatever task they came for.
To help ensure that this will be possible with your website, here are three things that will make your website better accessible to seniors.
Understanding Their Understanding
While people of younger generations may understand a lot about using websites and how the buttons, navigation, and organization work, this often isn’t something that people of older generations come by naturally. Because of this, you’ll want to think about the level of technological understanding someone has when designing your website, especially if part of your target demographic is senior citizens.
Part of doing this will include not using jargon, labeling buttons clearly, and making icons easy to recognize. If there’s something that people should be clicking on, make sure you explicitly tell them to click there. And if there are icons that you’re using, label and highlight them so they’re easier to use.
Think About Their Vision
Older people will often have more issues with their vision, which can make visiting some websites very challenging. But if you’ve thought about being accessible to people with vision issues while designing your website, you can work around these problems.
To do this, you’ll want to make sure you choose fonts and text sizes that are large and clear. This way, the contrast between the background and the text will be stark. Additionally, it can also be helpful to keep similar information in different boxes or areas of the page so that people can clearly see delineations between sections of your website.
Keep Interaction Clear And Minimal
No one wants to have to click through page after page to finally get to the destination they were looking for on your website. So to help ensure that no one gets lost and winds up leaving prematurely, you should try to keep your website clean and simple. When your visitors need to interact with the website, make sure the actions they’re taking are clear and that you don’t require too many of them. If you can limit scrolling far down pages, this can be a great feature as well.
If you want your website to be more accessible to seniors, consider using the tips mentioned above to help you learn how this can be achieved.