Keywords can be one of the most impactful ways that you can optimize your content to rank well in search engines. As keywords represent one of the main methods for google and other search engines to rank your content, having the right keywords in place for your content can help to make sure you are able to capture an appropriate audience. 

When you’re creating content is very important for you to have an appropriate list of keywords that you’ve researched ahead of time. The right keywords in place as you are writing can help to guide the creation of your content and can help you with refining the content later on. To get started with keyword research is a good idea to use the Google keyword planner to begin with. 

You can find the Google keyword planner under tools on the Google ad words page. From there you can search for keywords in your category and then get the data and trends associated with the volume of searches on your website. 

Check out some of the highest and most competitive keywords on the list. Getting an estimate for the number of people that are searching for these phrases each month can give you an idea of some keywords that you can target. Start adding these keywords to your list and then build secondary keyword lists from your master list.

Even though this might seem like a very easy way that you can start building up keywords, it’s what a large number of keyword researchers will take on to help a company with their keyword research. 

When you start to have a list building up for your content keywords, you can have better guidance in content creation for the future and with optimizing some of your older content too.

This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a St Petersburg SEO company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.